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Self-Publishing Presentation, Notes, and Information

This page contains the presentation you viewed at the class, as well as: 
  • The Glossary of Terms
  • ​Which company should I use to create, print, or ship paperbacks?
  • Notes about making Children's Books
  • Website Design suggestions
  • ​Other websites to help you find further assistance
  • Where to find free photos (and a caution)
  • Don't use spaces or tabs. Use INDENTS
  • Using Styles

Self-Publishing Presentation
           PowerPoint                               PDF
self-publishing_2020-oct.ppsx
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self-publishing_2020-oct.pdf
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NEW information -- click here for info about free photos and indents

Glossary of Terms
  • Case Laminate, or Case wrapped - these books have a printed cover adhered to the hardcover. A gloss laminate provides a more durable cover that will have less chance of ripping, even when opened over and over again by little hands.
  • Copyright - Your work is copyrighted the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device (per the U.S. Copyright Office). Copyright protection is available to both published and unpublished works. Registration is voluntary. You will have to register, however, if you wish to bring a lawsuit for infringement of a U.S. work.
  • CS - Short for CreateSpace.com. Now defunct, CreateSpace has merged with KDP.com (see below).
  • Distributor - Company, group or individual who sells products or services to retailers instead of to consumers.
  • DPI - Dots per inch. Convention expressing graphic resolution of a graphic file, resolution of a computer monitor, or potential printing density of a computer printer.
  • EAN Bookland Barcode - A machine-readable translation of the ISBN.
  • LCCN - Library of Congress Control Number assigned by the Library of Congress to titles it is likely to acquire. 
  • ebook - Electronic file format to which books may be published. Although dedicated devices may be used to read eBooks, they may be read on other platforms such as PDAs and personal computers as well.
  • Formatting - 1) Process by which a design team lays out a manuscript to create book pages. 2) Text effect applied to characters to make them appear bold, italic, sheared or otherwise.
  • ISBN - International Standard Book Number. Unique 13.-digit number (10 or 13 digits prior to 2007) that identifies a version of a book. In the U.S., ISBNs may be purchased through Bowker.corn or via some distributors.
  • KDP.com - Kindle Direct Printing (KDP). This online site used to only publish Kindle books, but CreateSpace has merged with KDP, which now handles printing of paperback books as well.
  • Kindle Create app - Kindle Create is a free interior formatting tool that works well with most books published on Amazon.com. Not suited for some non-fiction formats.
  • Offset Printing - Common printing technology that applies layers one at a time. A reverse image of each color interfaces with the page via a roller. The roller presses against the paper applying the proper color of ink.
  • PDF (Portable Document Format) - Adobe Systems file format that can be precisely reproduced on different systems. PDF files are often sent to a printer.
  • POD (Print on Demand) - A process whereby individual copies or small numbers of a text are printed to order using digital technology.
  • Print-Ready - Final PDF files of a book that have been flight-checked and are ready to go to the printer. See also PDF (Portable Document File).
  • Royalty - Payment to a book’s author that is usually a percentage of sales revenue.
  • Subsidy Publishing or Supported Self-Publishing - A subsidy publisher shares publishing costs with the author. The publisher typically markets the book through retailers. An author must bear at least some of the cost of copyediting, typesetting, proofreading, indexing and printing the book. Some subsidy publishers require an author to purchase a large number of copies of the book to cover the costs of its initial publication.
  • Wholesaler - Company, group or individual who purchases high volumes of books from a publisher at deep discounts and sells them to retailers at a discount.

Frequently Asked Questions
Regarding Copyright (quoted from Copyright.gov) 
When is my work protected?
Your work is under copyright the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device.

Do I have to register with your office to be protected?

No. In general, registration is voluntary. Copyright exists from the moment the work is created. You will have to register, however, if you wish to bring a lawsuit for infringement of a U.S. work.

Registration is recommended for a number of reasons. Many choose to register their works because they wish to have the facts of their copyright on the public record and have a certificate of registration. Registered works may be eligible for statutory damages and attorney's fees in successful litigation. Finally, if registration occurs within five years of publication, it is considered prima facie evidence in a court of law.

Which company should I use
to create, print, or ship paperbacks? 

The answer depends on what you want to do.
  • To get your book on listed  for sale on Amazon.com: Use KDP (and Kindle Create for interior formatting of print books).
    Don't sign up for expanded distribution on KDP: they say they can get your book stocked into bookstores and libraries, but it won't happen—the margins aren't good enough to make it worthwhile for B&N. However, people will be able to order your book through any bookstore.


  • To have your book listed for sale on other channels outside of Amazon:
    Use IngramSpark or Draft2Digital. 

    Every book that goes to B&N or BAM or Charter Books or libraries or is ordered by another bookstore comes from Ingram, the worlds largest book distributor. IngramSpark is their self-publishing division. IngramSpark provides a direct channel to Ingram distribution, but their working interface is a little more complex, and they charge for each manuscript (and revision) that you upload.
    Draft2Digital (e-books only at this time) provides a lot of the same distribution (the major players) without the hassle or the cost. Unless you crave being in the remote markets, I say stick with D2D. Besides, Amazon has cornered over 90% of the market anyway. 

    IMPORTANT NOTE: Some bookstores (notably Barnes & Noble) will NOT purchase books that come from Amazon's KDP.


  • To ship your book to U.S. readers who order from your website, for giveaways, or to send review books to bloggers, etc.: Use KDP or Snowfall Press. Both are inexpensive and quick.

  • For printing copies to have with you for autographing: Use Snowfall Press, IngramSpark, or Draft2Digital.
    [For AZ writers, the local outlet for Snowfall Press is in Phoenix, saving shipping costs entirely if you pick up your books from their south Phoenix location at D&L Press (www.dandlpress.com/)]

Children's Books
BLURB for creation & printing. www.blurb.com/childrens-books
I mentioned an online service that allows authors to create children's picture books and delivers printed copies. That company is called Blurb (www.blurb.com/childrens-books). I haven't used them myself, but I've read good reviews of the company and the finished product.

Snowfall Press for printing. Various sizes of case-laminate books can be printed through Snowfall.

SCBWI. www.scbwi.org
The acronym stands for Society of Children's Book Writers and Illustrators. This is a good group to join for contacts and information. They have meetings and workshops, although most are held in Phoenix or Tempe. Online resources include illustrators who have portfolios of their work. 

Website Creation
​I recommend a couple of companies (Weebly and Wix) to you because they have free options that are easy to use and maintain without having to hire a designer. The website you're viewing was made with Weebly (www.weebly.com). If you need more than the free option provides, they have paid options described on their sites. 

You may also use WordPress to design a website (and it's free), but this requires a bit of work at the outset. Once the site is in place, though, use of it is relatively easy. New (at least to me) "builder" plugins that allow modular creation and movement of page elements make WordPress much more manageable. Some of these are free, but I think even the paid themes (Divi being one) are worth the cost. 


Take a look at other authors' websites to get an idea of the different things you can do to "sell" your book.
Editors
Many editors will allow you to send a few pages from your work in progress and provide a sample of their work (a brief edit) as well as an estimate of charges for the project. 

Editing comes in a number of flavors:
  • Developmental editing
    The editor works with the author to develop a manuscript from initial concept, outline, or draft (or some combination of the three) through any number of subsequent drafts, making suggestions about content, organization, and presentation, based on analysis of competing works, comments of expert reviewers, the client’s market analysis, and other appropriate references, rewriting, writing, and researching, as needed, and sometimes suggesting topics or providing information about topics for consideration of authors and client.
  • Substantive editing
    The most intensive form of editing. The document is evaluated as a whole and problems of structure, organization, coherence, and logical consistency are corrected. Sentences may be removed or added. Paragraphs may be rewritten, condensed, or expanded. Blocks of text may be moved from one section to another. 
  • Copy editing
    The editor corrects problems of grammar, style, repetition, word usage, and jargon.
  • Proofreading
    Proofreading is the lightest form of editing. Minor errors are corrected. Minor errors include:
    •  errors of grammar and style
    •  errors of capitalization, punctuation
    •  errors of spelling and word usage

Local Editors I can recommend:
  • Shanan Winters   http://wintersmithpress.com
  • Victoria Hay   http://www.thecopyeditorsdesk.com/about-us/

    The links below are suggested by Jane Friedman:
  • Copy Write Consultants offer very affordable copyediting and proofreading services for any genre.
  • Reedsy is a marketplace of book publishing professionals.

Self-Editing Tools:
  • Pro Writing Aid       Prowritingaid.com
  • Writer's Diet             http://writersdiet.com/?page_id=4
  • Grammarly               https://www.grammarly.com/

Other Freelance Help
A one-stop shop for many kinds of services, from editing to illustration and more, is www.upwork.com. The freelancers listed there are rated by the people who have used them previously, which helps in selecting someone new.

Cover Designers I Can Recommend:
  • Bespoke Book Covers         http://bespokebookcovers.com/
  • Trevor Smith          trevorsmithart.com
  • 99 Designs         99Designs.com
  • Reedsy         Reedsy.com​

General Information that May Be Useful

What are ISBN, EAN, & LCCN?

ISBN: International Standard Book Number. ISBNs are purchased by the publisher and cannot be sold or re-assigned.
An ISBN is required to sell a book through traditional channels. Most self-publishing services will provide you with an ISBN, or you can obtain your own. (In the US, you can buy through MyIdentifiers.com.)

Picture
EAN Bookland Barcode: A machine-readable translation of the ISBN.
​

LCCN: Library of Congress Control Number assigned by the Library of Congress to titles it is likely to acquire. 
Note: An ISBN is not required for basic distribution through most retailers. Many provide one free. You may also purchase one (or more) through MyIdentifiers.com. (Note: this is pricey).


Other Things:
  • Press Release help:
      https://buildbookbuzz.com/when-to-write-a-press-release/
  • Onym        https://onym.co/​
    Naming resources and more. Includes lists of dictionaries, thesauruses, translators, word generators, tools and glossaries for inspiration. Also lists vetting tools.
  • Writing & Critique Meetups around the Phoenix Area        http://bit.ly/2rf7iF7
    For those not in Phoenix, check Meetup.com for "writing" or "critique"
  • Reviews of Companies for Assisted Publishing (by ALLi, the Alliance of Independent Authors:
    https://selfpublishingadvice.org/allis-self-publishing-service-directory/self-publishing-service-reviews/
  • Logline generator: Savethecat.com​

The Six Best Blogs (and Websites) for Indie Authors
www.publishersweekly.com/pw/by-topic/authors/pw-select/article/60852-six-great-blogs-for-indie-authors.html
This list, compiled by Publisher’s Weekly, includes Jane Friedman,
Joel Friedlander (“The Book Designer”), Joanna Penn (“The Creative Penn”), Indies Unlimited, CJ Lyons’ “No Rules Just Write,” and Passive Guy’s “The Passive Voice.”

How-tos for Self-Publishing
  • Jane Friedman   https://janefriedman.com/
  • Pocket Guide to Self-Publishing:   
    ​https://www.ingramspark.com/hubfs/downloads/Pocket%20Guide%20to%20Publishing.pdf
  • KDP Jumpstart:
     https://kdp.amazon.com/en_US/help/topic/G202187740

Promotional Materials
  • 405 Media    405Media.com
  • Wicked Cheap Bookmarks    WickedCheapBookmarks.com
  • 55 Printing    55Printing.com
  • Sticker Shop    Stickershop.com
  • VistaPrint    vistaprint.com

Book Review Sites
Company              Website
Midwest Book Review         http://www.midwestbookreview.com/
Feathered Quill        https://featheredquill.com/
Kirkus Reviews         https://www.kirkusreviews.com/
BookPage         https://bookpage.com/
Reader’s Choice        https://readersfavorite.com/
Book Reporter         BookReporter.com
Book Review       BookReview.com
Armchair Interviews         http://www.armchairinterviews.com/
Blog Critics         BlogCritics.org
Book Ideas        BookIdeas.com
Library Journal       https://reviews.libraryjournal.com/
Publishers Weekly      https://selfpublishingadvice.org/publishers-weekly-reviews/
Booklist      https://www.booklistonline.com/get-reviewed
BookBrowse      https://www.bookbrowse.com/
Blue Ink Review      https://www.blueinkreview.com/
Indie Reader      https://indiereader.com/
Small Press Reviews      https://smallpressreviews.wordpress.com/
Compulsive Reader      http://www.compulsivereader.com/
Mostly Fiction      http://bookreview.mostlyfiction.com/
My Shelf      http://myshelf.com/reviews.htm
New Pages      https://www.newpages.com/reviews
ForeWord Review      https://publishers.forewordreviews.com/reviews/
Booklife      http://booklife.com/about-us/review-submission-guidelines.html

Where to find free photos (and a caution)

Many sites now offer free photos or images which you can put in your book, but you should be aware of a few things before downloading them and placing them in your book.

Many websites provide pictures you can download for private use (e.g. background wallpapers) yet disallow images to be used commercially (such as on business cards, websites, posters, or in books). Now, however, a number of sites provide pictures that you can use without paying a fee and without of copyright infringement. I found a website that offers most everything you need to know. I'll give you the URL (site address) in a moment. Read the notes when downloading the photo. Sometimes, you are asked to credit the owner in a certain way, typically with certain words of attribution in a caption. (Captions are always a good idea, whether in your book, on a website, or anywhere the photo is placed).

This is the link to today's best sites for downloading royalty-free photos and graphics:
https://www.makeuseof.com/tag/top-5-websites-for-free-stock-photographs/

DON'T use photos commercially that are not permitted for commercial use. This pertains particularly to getting photos from Google Images. When you find a photo there, also be sure to check if it's truly free. Here's an example. I went to Google.com, clicked on "Images" in the menu, and searched for "free picture of mississippi bridge." Many pictures came up; these were the first two. Though you can't see it, my mouse was hovering over the second, which reveals that it is "licensable."

Picture
Screenshot of Google.com, search results.
When you click the photo on the right, the screen changes to show an enlarged version of that photo with details about it. Click the large picture to see more info and to download it.
Picture
While no specific information can be found here about the need for attribution or royalty, clicking on "Needpix.com" in the upper left brings up their main page, which says:

Welcome to needpix.com!
Over 2+ million royalty free, public domain images for all your needs.


So you may use this picture any way you like. It's always a good idea to keep notes about where you obtained the photo and a list of any royalties you may pay, too. 

Don't use spaces or tabs. Use INDENTS

One thing you should avoid doing when composing your manuscript is the use of spaces or tabs to indent or adjust lines of text.​ The reason is that, especially with ebooks, text flows in ways you can't predict. The reader has control over the appearance of the text and so your text must be kept basic and "flowable." 

Instead of using tabs or spaces, you should learn how to indent properly. It's pretty simple, and I found a video that I think you'll like:
​​www.youtube.com/watch?v=AccQ3S1bOSA&ab_channel=professorjedi

Using Styles

Once you've mastered indents, go on to learn about styles. You'll be glad you did. (At least I was.)
​www.youtube.com/watch?v=w2lES-5Ynbk&ab_channel=GCFLearnFree.org
© 2020 Gale H. Leach